A Little Break from Book Marketing

I took a little break from the book marketing scene. Went away for a few days. I had lots of E-mails when I got back. Back to blogging about "depression recovery" "Canadian Mental Health" "books about depression" etc. More and more people are reading "Cracked Teacups." Most store can get it in now.
Cracked Teacups
B.E. Moore
www.strategicpublishinggroup.com/title/crackedteacups.html

Cracked Teacups - Read & Recommended

I met with my church small group last night. They had a cake that said "congratulations Brenda" Such kind and wonderful people! A well respected woman who works in the mental health field had ordered, recieved and read my book. Her friend read it also. She said it was good and wants to recommend it to a few people. What an unbelievably good feeling that was! I am really flattered! I was so excited, I was shaking as I cut the cake.
I'm off now for a few days of R&R.

Store in Ottawa selling Cracked Teacups

I heard from a friend in Ottawa that she found a store that could order the book. Independent stores have no trouble ordering it in. It's just Chapters (that has a big monopoly on book stores) that is slow to add it to their list. If anyone is able to order it through Chapters, please let me know.
I've got a few book clubs interested in hearing about my book, Cracked Teacups. I just have to watch out to not over-extend myself.
My son, Scott, gave me a cool, new, pink mouse for my laptop. I am using the laptop to start on my next book. I'm juggling marketing for Cracked Teacups with writing my second book, Caviar Crescent. Cracked Teacups is winning out.

Store in Port Perry that sells Cracked Teacups

Today we found a store in Port Perry that will order in Cracked Teacups for you. It is called, Books Galore & More. 175 Perry St. (just off Queen) Call Bill Minors at 905-985-8645 to order it and pick it up when he calls that it's in. Or, booksgalore@powergate.ca
Cracked Teacups
B.E. Moore
www.strategicpublishinggroup.com/title/crackedteacups.html

More Marketing

I have been asked by a depression support group to come and speak to their group about the book. This should be a good experience.
Cracked Teacups
B.E. Moore
www.strategicpublishinggroup.com/title/crackedteacups.html

Optimizing Search Engine Results - "mental health", depression, suicide, recovery, book, SSRI, psychiatrist, "support groups", psychology, psychiatry

I'm trying to learn how to optimize this blog so that search engines pick it up. Keywords are important. eg: depression, recovery, story, book,suicide. This is why you will see lots of unnecesary words in the title and text. There is some way of hiding things in the text but I haven't learned that skill yet.

There are lots of little hiccups along the way with this publishing.
1-Some retail stores are taking their time adding the book to their lists.
2-While it is available on-line, the shipping costs are high to ship to Canada.
However, God will make sure that it gets out to all who need it.
Cracked Teacups
B.E. Moore
www.strategicpublishinggroup.com/title/crackedteacups.html

Marketing news about site called "meetup"

I've just been told about a site called "meetup" which lists groups meeting all over the world. You can search by town or by subject. The idea is to connect with groups who are interested in the theme of your book. I found a couple of good ones in Toronto. Closer groups are harder to find.
Sometimes these groups want you to come to a meeting to speak about your book etc.
I'm also looking into search engine optimization. Anyone who knows how to do this, please contact me. I'd like to learn.
They also say that you should end all your blogs like this...
Cracked Teacups
B.E. Moore
www.strategicpublishinggroup.com/title/crackedteacups.html

Press Release - Cracked Teacups, one woman's journey through depression

Today the press manager told me that they sent a press release to local media. I imagine that means the local papers. Since I don't get them, I may not know if and when they publish it. But, they send it elsewhere too. They said it goes to 40,000 media outlets. I guess it is up to each one as to whether they publish/announce it.

Cracked Teacups Sept. 7

META http-equiv="keywords" content="B.E.Moore,book,psychology,depression,mental illness,recovery,suicide, Cracked Teacups"

I've had lots of information from the marketing department.  It's kind of overwhelming.  I'm trying to find contacts for the local paper, bookstores, libraries etc. to send to them.  I think I did this before but who knows where it landed.  Let me know if anyone was able to order the book through book stores.
I'm experimenting search engine optimization so if anything looks weird, that's why.

Wed. Aug 2 - SEO - adding keywords such as, "depression" "mental health" "recovery" "book about depression"

I've been going through the Google alerts each day.  When they search for B.E.Moore, they send me alerts for any Moore.  Not helpful.  I have alerts for depression and mental health as there may be blogs to comment on or forums to advertise my book, Cracked Teacups.  I'm finding more chat rooms by myself and if appropriate, I mention Cracked Teacups by B.E. Moore.  This is marketing, tedious and never-ending.  Do tell your friends and family about the book or about this blog.  Person to person marketing can be very effective if my friends take the time to pass on a little information.  I hope some of you have ordered the book from your bookstore.

Marketing Strategies

Today I recieved e-mails from the marketing department.  There are so many ways to marked your book.  I have a marketing coach who will suggest ideas like this blog.  Today I'm working on the first suggestion, Google alerts.